
Another Drake melody including The Weeknd is exploding on TikTok and Spotify and piling up a great many tunes. That wouldn’t be surprising if a faceless white sheet-clad producer had released “Heart on My Sleeve,” which claims to have been created by artificial intelligence.
The video for the song was first uploaded to TikTok over the weekend by a producer who goes by the name “Ghostwriter,” and it has received more than 9 million views as of this writing. The text of the video reads, “I used AI to make a Drake song featuring while “Heart on My Sleeve” plays, Ghostwriter lounges in a white sheet and sunglasses. Since then, the producer has made several additional TikTok videos in support of the song and even appears to be preparing for a legal battle. POV: singing along to “GHOSTWR!TER” and “Drake” before the lawsuit, according to one video. Users who click a link to download the song are taken to a platform called Laylo, where they are required to provide their phone numbers.
Professional writer guarantees that they were “a professional writer for a really long time and got compensated near nothing only for significant names to benefit,” they wrote in one remark. “Ghostwriter did not partner with Laylo, this was completely unexpected,” a Laylo spokesperson told Motherboard. “Laylo is a service that any artist or creator can use to connect with fans and notify them of upcoming drops.”
The song has been well received thus far. Individuals have posted in excess of 1,000 TikToks utilizing the sound, generally remarking on how great it sounds or kidding about a claim. However, there are numerous unanswered questions, such as whether the song was actually created by AI.
The fact that we are unable to really tell is notable. The Weeknd and Drake’s voices can be heard in “Heart on My Sleeve.” Without additional details, it might be exactly what its alleged creator claims: the first genuine hit produced by AI. It could also be a genuine song by the superstars of Canada, released under the name “AI” as a marketing ploy.
In a proclamation to Motherboard, Widespread Music Gathering (UMG) seemed to affirm that the track truly is an unsanctioned computer-based intelligence-created riff and communicated dismay with a Professional writer’s work.
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“UMG’s prosperity has been, to a limited extent, because of embracing new innovation and giving it something to do for our craftsmen — as we have been doing with our own development around man-made intelligence for quite a while as of now. Having said that, the availability of infringing content created with generative AI on DSPs and the training of generative AI using our artists’ music, both of which violate copyright law and our agreements, raise the question of which side of history all stakeholders in the music ecosystem want to be on: the side of human creative expression, fans, and artists, or on the side of deep fakes, fraud, and denying artists their due compensation, according to the statement. These examples show that platforms have a fundamental legal and moral obligation to stop artists from using their services in ways that hurt artists. We’re energized by the commitment of our foundation accomplices on these issues — as they remember they should be important for the arrangement.”
Ghostwriters claimed that they wrote and produced the song, substituting Drake and The Weeknd’s vocals for their own, but they haven’t elaborated on how the song was made. It seems reasonable; AI vocal-switching technology is getting better all the time, and Drake was intrigued by a recent viral remix that used AI to create a Drake-voiced version of Ice Spice’s hit song “Munch.” “AI, this is the last straw,” Drake wrote in a post on Instagram regarding the song. Compared to the AI cover of “Munch,” “Heart on My Sleeve” has much more lifelike vocals.
The song has not been removed despite receiving over 250,000 plays on Spotify alone.
Similar to “Heart on My Sleeve,” UMG removed from YouTube videos featuring Eminem rapping about cats with AI-generated vocals for copyright infringement. The label has also written letters to stream services like Spotify and Apple Music to tell people not to scrape their music for AI-generated copies. According to the FT, UMG stated in a letter that “we will not hesitate to take steps to protect our rights and those of our artists.”